Trade Show and Event Marketing 

The display show trade is booming. Trade show display web seekers attempt to contact “trade show items”, “trade show banners”, “trade show exhibit booths”, and “exhibit show trade sights”  around 10,000 times per day according to “Overture”/ "Wordtracker" data in Fall of 2005.

The reason it is booming is how important these marketing events are for the businesses involved. This display show trade is closely correlated with internet marketing. The trade show exhibit booth is often occupied by vendors that do not have stores. Their only direct personal contact with clients is through events and personal visits.

The trade show banner advertising or signage is the first thing event attendees see. Vinyl banners have high quality trade show graphics to beat out the other booths. These are the most visible part of the booth. Make them stand out to attract clients. Consider using mobile billboards. Banner stands outside the event or truck displays near the event with directions can send drivers your way.

Remember the other booth attendees. They can be your best customers. Network marketing and business to business marketing is critical.
 
Next the traffic flow of the trade show exhibit booth itself is important. Even with a small booth. The display booth structure should be open and inviting. Colors, lighting, carpeting, are all part of this visual marketing. The product display is next. Do not crowd items. Choose your newest items and your best sellers.

Marketing items are essential. Fun, marketing gadgets grab the customer. Find unique new items for your logo, phone number, address and/or website. Large magnet clips for refrigerators were the hot item at a 2005 home-show. Other years, brightly colored paperclip holders were the rage. See what is new and interesting. Cards, pamphlets, product catalogs, are needed, but again, don’t overwhelm customers. Only include a few choice ads.

Give away something. Have a drawing of some kind. If your product isn’t sexy enough for everyone to want figure out something that is. One hot drawing was a jet boat trip on the Rogue River. Find something appropriate for the crowd. Get their e-mail address for e-mail marketing.

Finally, have fun and get lots of leads!!!!