What Makes Great Mobile Outdoor Advertising
Do’s and Don’ts

Do:

• Use computerized painting on vinyl. 70% of market uses this today instead of hand painted messages on steel panels. Versatility, vibrant color and durability are some of the benefits.

• Use 3-dimentional billboards. Special effects by fine arts professionals, sculptors and engineers pack a powerful punch.

 

• Check into electronic message technology. It is becoming readily available and affordable.

• Vehicular and pedestrian traffic amount should be checked before deciding upon a location.

 

• Target your market; customize national campaigns to your local market.

• Provide directional clues to the location. Get the immediate impact.

 

Don’t:

• Have too much information. While driving by with cell phone in hand and kids screaming in the back seat, there is no time for taking in more than a moment of information. They won’t stop to write it down. Have a maximum of no more than 6 words.

• Have complex graphics, for the same reason as few words.

 

• Keep the same outdoor sign/ graphics for long periods of time. They become invisible, people don’t notice them anymore.

• Have the print size too small or the colors not readable.